WHAT IT IS
The innovation focus is a more detailed definition of the challenge that the team wants to address during the hackathon. It will be linked to the context analysis the team has performed in the previous step of the process.
WHEN TO USE
When you want to detail and go further in the understanding of the challenge in order to approach the ideation process from a more concrete point of view, this tool will facilitate the following steps.
WHY IT IS USEFUL
This tool will help us because the clearer we are about the challenge and the areas in which we want to have an impact, the easier it will be to carry out the ideation process.
Write down at least 8 focuses by defining in each case 4 characteristics:
STEP 1. Transformation
Think about the transformation that answering this question can imply in the system.
STEP 2. Stakeholders
who is involved in this innovation?
STEP 3. Needs
Think about needs that the system (pentagonal problem) or the stakeholders (empathy map) have.
STEP 4. Redefinition of the challenge
State the innovation focus by a question starting by “How come … we….?. We can have several focuses for one need.
- It will not be necessary to fill in all the gaps.