Analysis
WHAT IT IS
It is a visual tool that helps us to filter and choose which of the ideas we have had during the brainstorming process we want to develop. By using two matrices (feasibility and transformative) we will detect the potential impact of our ideas and it will help us to choose the one that best fits these requirements.
WHEN TO USE
After the creative brainstorming process and before the development of the solution.
WHY IT IS USEFUL
Because it will facilitate decision making. By placing the ideas on different scales according to their feasibility and transformational capacity, we will be able to detect the level of both variables that our ideas have and choose the one that can generate the most impact.
HOW LONG
1 hour.
THE PROCESS
STEP 1: ANALYSIS (25 min)
Make a first analysis of the ideas that came out of the brainstorming and group those that are the same or very similar into the same idea.
STEP 2: PLACE THE IDEAS (25 min)
Using the tool, place the ideas that have emerged from the ideation process in the two variables: Viability and transformative.
STEP 3: DECISION (10 min)
As a group and taking into account the results of the matrix, decide which of the ideas you want to develop.