Value Proposition
WHAT IT IS
It is a visual tool that helps us to filter and choose which of the ideas we have had during the brainstorming process we want to develop. By using two matrices (feasibility and transformative) we will detect the potential impact of our ideas and it will help us to choose the one that best fits these requirements.
WHEN TO USE
After the creative brainstorming process and before the development of the solution.
WHY IT IS USEFUL
Because it will facilitate decision making. By placing the ideas on different scales according to their feasibility and transformational capacity, we will be able to detect the level of both variables that our ideas have and choose the one that can generate the most impact.
HOW LONG
1 hour.
THE PROCESS
The team present the solution by defining and explaining five characteristics of the proposal.
STEP 1: NEED (15 min)
The team must explain which need the solution can solve.
STEP 2: DEFINITION (15 min)
The definition of the solution must be clear and short. It must be read in 1-2 min.
STEP 3: VALUE PROPOSITION (15 min)
The team must explain why the proposal can help the system and which the additional value is.
STEP 4: TRANSFORMATION (15 min)
The team must explain which transformation the solution can produce in the system related to the SDGs and Just transitions.